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Advertising Disclosure

Last updated: 29 May 2025

Accountingwell is committed to transparency in all aspects of our business — including how content on this website is produced, funded, and influenced. This Advertising Disclosure explains our practices relating to affiliate relationships, sponsored content, and third-party advertising.

We believe you have the right to know when content may have been produced under a commercial arrangement, and we hold ourselves to the standards set by the Federal Trade Commission (FTC) and equivalent regulatory bodies in other jurisdictions.

1. Affiliate relationships

From time to time, this website may contain links to third-party products or services. Some of these links may be affiliate links, meaning Accountingwell may receive a commission if you make a purchase through them — at no additional cost to you.

Programme participation: We may participate in affiliate programmes operated by tools and software relevant to small businesses and bookkeeping. These relationships do not influence our editorial independence.

Commission-based links: Where affiliate links are present, they will be disclosed at the point of use where required by applicable regulations. A link being affiliated does not mean we recommend or endorse the product more strongly than an unaffiliated one.

Recommendation policy: We only recommend tools and services we have genuine reason to believe are useful to small business owners. Our opinions are our own and are not for sale.

Financial transparency: Any material financial relationship with a third party will be disclosed clearly in the relevant content. Where we are not paid by a party, we have no obligation to disclose a non-existent relationship.

2. Sponsored content

If content on this website has been created in partnership with, or funded by, a third party, it will be clearly identified as sponsored. This is our practice regardless of regulatory requirements — because we believe you deserve to know.

Labelling policy: Sponsored posts, articles, or features are labelled "Sponsored," "Advertisement," or "In partnership with [party]" at the beginning of the content, where applicable.

Brand partnerships: Commercial partnerships do not grant partners editorial control over our content. We retain the right to present information accurately and honestly regardless of commercial relationships.

Content authenticity: All opinions expressed in non-sponsored content are genuine. Where sponsored content contains opinions or recommendations, this will be stated and the sponsor identified.

3. Third-party advertising

We may use third-party advertising networks to display advertisements on this website. These networks may use cookies and similar technologies to serve ads based on your prior visits to this site and other websites.

Advertising networks: Display advertising may be served through networks such as Google AdSense. These services have their own privacy policies governing data use.

Behavioural targeting: Ad networks may collect information about your browsing activity over time to deliver more relevant ads. This is done through cookies, which you can manage using the controls on our Cookie Policy page.

Cookie usage for advertising: Where advertising cookies are used, they are subject to your consent. You can accept, reject, or manage advertising cookies at any time.

Ad personalisation: Personalised advertising uses data about your browsing behaviour to show ads more likely to be relevant to you. You can opt out of personalised advertising at any time through your cookie preferences.

4. Your rights and controls

Ad preference management: You can manage your advertising preferences at any time through our Cookie Policy page, where you'll find controls for each cookie category.

Opt-out procedures: You may opt out of personalised advertising served by Google through Google's ad settings. You may also use the Network Advertising Initiative's opt-out tool for broader third-party opt-out.

Data collection for advertising: Only data collected through cookies you have consented to will be used for advertising purposes. We do not sell personal data to advertisers.

Rights under privacy regulations: Depending on your jurisdiction, you may have rights under GDPR, CCPA, or other frameworks to access, delete, or restrict use of your data for advertising purposes. See our Privacy Policy for details on exercising these rights.

Questions about this disclosure?

If anything in this Advertising Disclosure is unclear, or if you'd like to raise a concern, please contact us directly. We take transparency seriously and will respond promptly.